Working with a hotel consulting company: engagement, deliverables and timelines
What happens after you call a hotel consulting company? Here is exactly how an engagement with Amit Parmar works, from the first conversation to the final deliverable.
- Free first conversation
- Written scope, deliverables and fixed fees
- Senior team, clear timelines

- Owner-side only
- Paid by hotel owners, never by brands or vendors
- 100+ hotel projects
- Advised across India
- 50+ hotel brands
- In Amit’s working network
- 40+ cities
- From metros to tier 2 and 3 markets
From first call to signed proposal
Owners are sometimes hesitant to approach a hotel consulting company because they are not sure what they are committing to. With Amit Parmar, the first steps cost nothing and commit you to nothing.
- First conversation. A call or meeting, usually 45 to 60 minutes, to understand your site, your plans and your questions. Amit will often give you useful direction in this call alone.
- Information request. If it makes sense to continue, Amit asks for the documents that exist: land records, drawings, brand proposals, accounts or projections.
- Site visit. For most new projects, a short visit to the site and the city before the proposal, so that the scope reflects reality.
- Written proposal. A document setting out the scope, the deliverables, the timeline, the team and a fixed fee for each stage, with payment terms.
- Engagement letter. Once you accept, a simple engagement letter including confidentiality and Amit’s independence commitments.
Most owners move from first call to signed engagement within two to three weeks. Urgent matters, such as a brand term sheet with a deadline, can be handled faster.

Typical timelines by service
| Service | Typical duration | Main deliverable |
|---|---|---|
| Feasibility study | 4 to 8 weeks | Feasibility report and financial model |
| Brand tie-up | 3 to 6 months | Negotiated brand agreement |
| Development consulting | Design to handover | Monthly reports and decision calendar |
| Design and technical advisory | Alongside design stages | Stage-wise review reports |
| Pre-opening | 9 to 12 months | Critical path, budget, SOPs, launch |
| Asset management | Ongoing | Monthly reviews and owner meetings |
What you receive
Every engagement has defined deliverables. They are written for the owner first, in plain language with clear conclusions, and backed by the detail that banks, brands and boards need. Typical deliverables include:
- A feasibility report with market analysis, recommended concept, area programme, development budget and ten-year financial projections.
- A brand comparison showing every offer side by side in rupees, with a recommendation.
- A negotiated term sheet and a clause-by-clause commentary on the management or franchise agreement.
- Design review reports at concept, schematic and detailed design, with a tracker of issues and resolutions.
- A pre-opening critical path, budget, organisation chart and SOP set.
- Monthly asset management reports and quarterly owner-meeting packs.
Deliverables are presented in person or by video call, so that you can ask questions and challenge the conclusions. Amit would rather you understand and disagree than agree without understanding.

Timelines, fees and the team
Timelines depend on the service and the complexity of the project. As a guide, a feasibility study takes four to eight weeks; a brand tie-up three to six months from start to signing; design advisory runs alongside the design stages; pre-opening covers the final nine to twelve months; and asset management is ongoing.
Fees are fixed per stage and agreed before work starts. There are no percentages of construction cost and no fees from brands or suppliers. Travel costs for site visits are agreed in the proposal.
Amit leads every engagement personally. Directors from his team, Mahendra Verma for operations, Balram Singh for finance and Chef Vaijant Pushkar for kitchens, contribute where their expertise is needed. You always know who is working on your project and how to reach them. To see the full range of work, visit hotel consultancy services.

Hotels Amit has advised
Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.
Sarovar Portico
Deoria
Uttar Pradesh
55 keys
Sarovar Portico, Deoria
Brand tie-up advisory
Amit guided the owners through selecting and signing a 55-room Sarovar Portico, bringing a recognised upscale brand to Deoria.
Sarovar Premiere
Bhopal
Madhya Pradesh
100 keys
Sarovar Premiere, Bhopal
Five-star brand signing
Advised on the signing of a 100-room five-star hotel under the Sarovar Premiere brand in Bhopal.
The Clarks Hotels & Resorts
Parulia
The Clarks, Parulia
Owner-side hotel advisory
A Clarks-branded hotel in Parulia, delivered with Amit advising the ownership.
Annta
Jaipur
Rajasthan
Annta, Jaipur
Owner-side hotel advisory
Hotel advisory for the Annta property in Jaipur, one of India’s most competitive leisure markets.
Sterling
Parulia
Sterling, Parulia
Owner-side hotel advisory
Advisory support for a Sterling-branded property in Parulia.
The Clarks Hotels & Resorts
Datia
Madhya Pradesh
The Clarks Hotels & Resorts, Datia
Owner-side hotel advisory
A refined stay in Datia for business and leisure travellers, under The Clarks Hotels & Resorts.
The Clarks Hotels & Resorts
Bhilwara
Rajasthan
The Clarks Hotels & Resorts, Bhilwara
Owner-side hotel advisory
Contemporary comfort and premium amenities in Bhilwara, Rajasthan’s textile city.
Clarks Inn
Bokaro
Jharkhand
Clarks Inn, Bokaro
Brand tie-up advisory
Helped the promoters secure Clarks as the operating partner for a hotel serving business, family and leisure guests in Bokaro.
Lemon Tree Hotels
Bhilai
Chhattisgarh
Lemon Tree Hotel, Bhilai
Owner-side hotel advisory
A Lemon Tree hotel in Bhilai for corporate travellers, families and leisure guests.
Lemon Tree Hotels
Gorakhpur
Uttar Pradesh
Lemon Tree Hotel, Gorakhpur
Owner-side hotel advisory
Stylish interiors and the Lemon Tree service standard, brought to Gorakhpur.
Tree of Life
Ratapani
Bhopal, Madhya Pradesh
Tree of Life, Ratapani
Owner-side resort advisory
Luxury in nature at Ratapani near Bhopal, under the Tree of Life resort brand.
Sarovar Hotels & Resorts
Hazaribagh
Jharkhand
Sarovar Hotels & Resorts, Hazaribagh
Brand selection and tie-up
Helped the owners identify and secure the right hotel brand for Hazaribagh, an emerging destination in Jharkhand.
Lemon Tree Hotels
Bhuj
Gujarat
Lemon Tree Hotel, Bhuj
Owner-side hotel advisory
Contemporary elegance in Bhuj, the gateway to Kutch, under the Lemon Tree brand.
Lemon Tree Hotels
Ranchi
Jharkhand
Lemon Tree Hotel, Ranchi
Owner-side hotel advisory
A Lemon Tree hotel for business and leisure travellers in Ranchi, the capital of Jharkhand.
How quickly can you start?
Usually within one to two weeks of agreeing a proposal. Urgent brand deadlines can be accommodated sooner.
Do you sign confidentiality agreements?
Yes. Confidentiality is part of every engagement letter, and Amit will sign a separate NDA if you prefer.
Can I pay in stages?
Yes. Fees are usually split by stage or milestone, and you can stop after any stage.
Will I get regular updates?
Yes. You will have a single point of contact and agreed update meetings throughout the engagement.
What do you need from me to start?
Whatever exists: land details, drawings, brand proposals, accounts or projections. Amit will tell you exactly what is useful.
Explore hotel consultancy
Every service and guide on this site, grouped by what you need.
Services
Consultants for every stage
Advisory
Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent