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Hotel advisory services across the life of your hotel

A hotel lives for decades and needs different advice at each stage. Amit Parmar advises owners from the first idea to the tenth year of operation, and beyond.

  • Advice at every stage of the hotel lifecycle
  • One adviser who knows the full history
  • Scoped and priced stage by stage

Discuss your hotel projectSee success stories

Hotel reception desk with marble wall and table lamps
Owner-side only
Paid by hotel owners, never by brands or vendors
100+ hotel projects
Advised across India
50+ hotel brands
In Amit’s working network
40+ cities
From metros to tier 2 and 3 markets

The hotel lifecycle and the advice each stage needs

Every hotel passes through the same broad stages. It begins as an idea and a piece of land; becomes a design, a budget and a construction site; opens to its first guests; grows into a stabilised business; ages and needs renovation; and eventually is repositioned, rebranded or sold. The questions an owner faces change at every stage, and so does the advice they need.

  • Before building: Is there a market? What should we build? Can we finance it?
  • Choosing a partner: Which brand or operator, and on what terms?
  • While building: Is the design right? Are we on budget and on time?
  • Before opening: Are we ready to hire, train, license and launch?
  • In operation: Is the hotel performing as it should? Is the operator delivering?
  • Renewal: When should we renovate, reposition, rebrand or sell?

Most hotel advisers specialise in one or two of these stages. Amit Parmar’s hotel advisory services cover all of them, which means an owner can keep the same trusted adviser as the project moves on, or call him in at the stage where help is needed most.

Hotel lobby entrance with glass doors and wooden screens

Hotel advisory services by stage

StageServiceTypical deliverable
Idea and landFeasibility studyMarket report, concept and ten-year projection
Partner selectionBrand tie-up advisoryBrand comparison and negotiated agreement
DesignDesign and technical advisoryReview reports at each design stage
ConstructionDevelopment consultingMonthly progress, cost and risk reports
OpeningPre-opening consultancyCritical path, budget, SOPs and launch plan
OperationAsset managementMonthly performance reviews and owner meetings

Why continuity of advice matters

Hotel projects lose value in the gaps between advisers. The feasibility consultant assumes a certain room rate; the brand negotiation ignores it; the architect designs to a different room count; the operator’s first budget bears little relation to any of them. By the time the hotel opens, nobody is quite sure which numbers the investment was based on.

When the same adviser is involved throughout, the assumptions travel with the project. The market positioning from the feasibility study shapes the brand shortlist. The brand’s fee structure is built into the financial model. The design is reviewed against the operating assumptions. The first operating budget is checked against the original projection, and every variance is explained.

Continuity also builds trust. An adviser who has known a project from the beginning can tell an owner, with authority, when a proposal is out of line with what was agreed years earlier. That memory is surprisingly valuable when operators, general managers and even brands change.

Signing a hotel management agreement

How hotel advisory engagements are structured

Owners can engage Amit in three ways. The first is by stage: a feasibility study, a brand tie-up, a design review or a pre-opening programme, each with its own scope and fee. The second is end to end: one engagement from concept to opening, priced by stage but planned as a whole. The third is on retainer: a monthly arrangement for ongoing advice, typically used for asset management once the hotel is open.

Each approach begins with a free first conversation and a written proposal. Owners can stop after any stage. In practice, many continue because the value of a consistent adviser becomes obvious, but the choice always stays with the owner.

To see each stage in detail, start with hotel consultancy services.

Amit Parmar at a hospitality industry event

Hotels Amit has advised

Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.

  • Sarovar Portico

    Deoria

    Uttar Pradesh

    55 keys

    Sarovar Portico, Deoria

    Brand tie-up advisory

    Amit guided the owners through selecting and signing a 55-room Sarovar Portico, bringing a recognised upscale brand to Deoria.

  • Sarovar Premiere

    Bhopal

    Madhya Pradesh

    100 keys

    Sarovar Premiere, Bhopal

    Five-star brand signing

    Advised on the signing of a 100-room five-star hotel under the Sarovar Premiere brand in Bhopal.

  • The Clarks Hotels & Resorts

    Parulia

    The Clarks, Parulia

    Owner-side hotel advisory

    A Clarks-branded hotel in Parulia, delivered with Amit advising the ownership.

  • Annta

    Jaipur

    Rajasthan

    Annta, Jaipur

    Owner-side hotel advisory

    Hotel advisory for the Annta property in Jaipur, one of India’s most competitive leisure markets.

  • Sterling

    Parulia

    Sterling, Parulia

    Owner-side hotel advisory

    Advisory support for a Sterling-branded property in Parulia.

  • The Clarks Hotels & Resorts

    Datia

    Madhya Pradesh

    The Clarks Hotels & Resorts, Datia

    Owner-side hotel advisory

    A refined stay in Datia for business and leisure travellers, under The Clarks Hotels & Resorts.

  • The Clarks Hotels & Resorts

    Bhilwara

    Rajasthan

    The Clarks Hotels & Resorts, Bhilwara

    Owner-side hotel advisory

    Contemporary comfort and premium amenities in Bhilwara, Rajasthan’s textile city.

  • Clarks Inn

    Bokaro

    Jharkhand

    Clarks Inn, Bokaro

    Brand tie-up advisory

    Helped the promoters secure Clarks as the operating partner for a hotel serving business, family and leisure guests in Bokaro.

  • Lemon Tree Hotels

    Bhilai

    Chhattisgarh

    Lemon Tree Hotel, Bhilai

    Owner-side hotel advisory

    A Lemon Tree hotel in Bhilai for corporate travellers, families and leisure guests.

  • Lemon Tree Hotels

    Gorakhpur

    Uttar Pradesh

    Lemon Tree Hotel, Gorakhpur

    Owner-side hotel advisory

    Stylish interiors and the Lemon Tree service standard, brought to Gorakhpur.

  • Tree of Life

    Ratapani

    Bhopal, Madhya Pradesh

    Tree of Life, Ratapani

    Owner-side resort advisory

    Luxury in nature at Ratapani near Bhopal, under the Tree of Life resort brand.

  • Sarovar Hotels & Resorts

    Hazaribagh

    Jharkhand

    Sarovar Hotels & Resorts, Hazaribagh

    Brand selection and tie-up

    Helped the owners identify and secure the right hotel brand for Hazaribagh, an emerging destination in Jharkhand.

  • Lemon Tree Hotels

    Bhuj

    Gujarat

    Lemon Tree Hotel, Bhuj

    Owner-side hotel advisory

    Contemporary elegance in Bhuj, the gateway to Kutch, under the Lemon Tree brand.

  • Lemon Tree Hotels

    Ranchi

    Jharkhand

    Lemon Tree Hotel, Ranchi

    Owner-side hotel advisory

    A Lemon Tree hotel for business and leisure travellers in Ranchi, the capital of Jharkhand.

All 14 success stories

What hotel owners say

  • Played a pivotal role in helping us identify and secure the right hotel brand.

    A. K. SinghManaging DirectorSarovar Portico, Hazaribagh
  • Proved to be the ideal advisory partner.

    Chiku SinghDirector, hospitality investorRanchi
  • Helped us secure the ideal operating partner for our Bokaro project with Clarks Hotel.

    Ranikesh SinghDirectorClarks Inn, Bokaro
  • Negotiated favourable commercial terms and helped us secure the ideal partnership with Lemon Tree Hotel.

    Sandeep AgrawalPromoterLemon Tree hotel project

Frequently asked questions

Have a question about your own project? Ask Amit directly.

Ask a question
What are hotel advisory services?

Hotel advisory services are professional advice to hotel owners on planning, partnering, building, opening, operating and renewing a hotel. Amit Parmar provides them on the owner’s side across all stages.

Can I engage you mid-project?

Yes. Many owners bring Amit in during design, construction or after opening. He starts with a review of where the project stands.

Do you offer a retainer?

Yes. Ongoing advisory and asset management are often arranged as a monthly retainer agreed in advance.

What is the difference between hotel advisory and hotel management?

Hotel management is running the hotel day to day. Hotel advisory is guiding the owner’s decisions about the hotel as an investment.

Do you advise on hotel sales and acquisitions?

Amit can review a hotel’s performance and potential for an owner considering a sale or purchase, working alongside transaction advisers.

Tell Amit about your hotel project

Amit reads every enquiry himself and replies within one working day.

  • Owner-side only: no fees from brands or vendors
  • First conversation is free and confidential
  • Your details are never shared with brands without your consent

+91 99991 23729WhatsApp

Tell Amit about your hotel project

Amit reads every enquiry himself and replies within one working day. The first conversation is free.