Hotel advisory services across the life of your hotel
A hotel lives for decades and needs different advice at each stage. Amit Parmar advises owners from the first idea to the tenth year of operation, and beyond.
- Advice at every stage of the hotel lifecycle
- One adviser who knows the full history
- Scoped and priced stage by stage

- Owner-side only
- Paid by hotel owners, never by brands or vendors
- 100+ hotel projects
- Advised across India
- 50+ hotel brands
- In Amit’s working network
- 40+ cities
- From metros to tier 2 and 3 markets
The hotel lifecycle and the advice each stage needs
Every hotel passes through the same broad stages. It begins as an idea and a piece of land; becomes a design, a budget and a construction site; opens to its first guests; grows into a stabilised business; ages and needs renovation; and eventually is repositioned, rebranded or sold. The questions an owner faces change at every stage, and so does the advice they need.
- Before building: Is there a market? What should we build? Can we finance it?
- Choosing a partner: Which brand or operator, and on what terms?
- While building: Is the design right? Are we on budget and on time?
- Before opening: Are we ready to hire, train, license and launch?
- In operation: Is the hotel performing as it should? Is the operator delivering?
- Renewal: When should we renovate, reposition, rebrand or sell?
Most hotel advisers specialise in one or two of these stages. Amit Parmar’s hotel advisory services cover all of them, which means an owner can keep the same trusted adviser as the project moves on, or call him in at the stage where help is needed most.

Hotel advisory services by stage
| Stage | Service | Typical deliverable |
|---|---|---|
| Idea and land | Feasibility study | Market report, concept and ten-year projection |
| Partner selection | Brand tie-up advisory | Brand comparison and negotiated agreement |
| Design | Design and technical advisory | Review reports at each design stage |
| Construction | Development consulting | Monthly progress, cost and risk reports |
| Opening | Pre-opening consultancy | Critical path, budget, SOPs and launch plan |
| Operation | Asset management | Monthly performance reviews and owner meetings |
Why continuity of advice matters
Hotel projects lose value in the gaps between advisers. The feasibility consultant assumes a certain room rate; the brand negotiation ignores it; the architect designs to a different room count; the operator’s first budget bears little relation to any of them. By the time the hotel opens, nobody is quite sure which numbers the investment was based on.
When the same adviser is involved throughout, the assumptions travel with the project. The market positioning from the feasibility study shapes the brand shortlist. The brand’s fee structure is built into the financial model. The design is reviewed against the operating assumptions. The first operating budget is checked against the original projection, and every variance is explained.
Continuity also builds trust. An adviser who has known a project from the beginning can tell an owner, with authority, when a proposal is out of line with what was agreed years earlier. That memory is surprisingly valuable when operators, general managers and even brands change.

How hotel advisory engagements are structured
Owners can engage Amit in three ways. The first is by stage: a feasibility study, a brand tie-up, a design review or a pre-opening programme, each with its own scope and fee. The second is end to end: one engagement from concept to opening, priced by stage but planned as a whole. The third is on retainer: a monthly arrangement for ongoing advice, typically used for asset management once the hotel is open.
Each approach begins with a free first conversation and a written proposal. Owners can stop after any stage. In practice, many continue because the value of a consistent adviser becomes obvious, but the choice always stays with the owner.
To see each stage in detail, start with hotel consultancy services.

Hotels Amit has advised
Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.
Sarovar Portico
Deoria
Uttar Pradesh
55 keys
Sarovar Portico, Deoria
Brand tie-up advisory
Amit guided the owners through selecting and signing a 55-room Sarovar Portico, bringing a recognised upscale brand to Deoria.
Sarovar Premiere
Bhopal
Madhya Pradesh
100 keys
Sarovar Premiere, Bhopal
Five-star brand signing
Advised on the signing of a 100-room five-star hotel under the Sarovar Premiere brand in Bhopal.
The Clarks Hotels & Resorts
Parulia
The Clarks, Parulia
Owner-side hotel advisory
A Clarks-branded hotel in Parulia, delivered with Amit advising the ownership.
Annta
Jaipur
Rajasthan
Annta, Jaipur
Owner-side hotel advisory
Hotel advisory for the Annta property in Jaipur, one of India’s most competitive leisure markets.
Sterling
Parulia
Sterling, Parulia
Owner-side hotel advisory
Advisory support for a Sterling-branded property in Parulia.
The Clarks Hotels & Resorts
Datia
Madhya Pradesh
The Clarks Hotels & Resorts, Datia
Owner-side hotel advisory
A refined stay in Datia for business and leisure travellers, under The Clarks Hotels & Resorts.
The Clarks Hotels & Resorts
Bhilwara
Rajasthan
The Clarks Hotels & Resorts, Bhilwara
Owner-side hotel advisory
Contemporary comfort and premium amenities in Bhilwara, Rajasthan’s textile city.
Clarks Inn
Bokaro
Jharkhand
Clarks Inn, Bokaro
Brand tie-up advisory
Helped the promoters secure Clarks as the operating partner for a hotel serving business, family and leisure guests in Bokaro.
Lemon Tree Hotels
Bhilai
Chhattisgarh
Lemon Tree Hotel, Bhilai
Owner-side hotel advisory
A Lemon Tree hotel in Bhilai for corporate travellers, families and leisure guests.
Lemon Tree Hotels
Gorakhpur
Uttar Pradesh
Lemon Tree Hotel, Gorakhpur
Owner-side hotel advisory
Stylish interiors and the Lemon Tree service standard, brought to Gorakhpur.
Tree of Life
Ratapani
Bhopal, Madhya Pradesh
Tree of Life, Ratapani
Owner-side resort advisory
Luxury in nature at Ratapani near Bhopal, under the Tree of Life resort brand.
Sarovar Hotels & Resorts
Hazaribagh
Jharkhand
Sarovar Hotels & Resorts, Hazaribagh
Brand selection and tie-up
Helped the owners identify and secure the right hotel brand for Hazaribagh, an emerging destination in Jharkhand.
Lemon Tree Hotels
Bhuj
Gujarat
Lemon Tree Hotel, Bhuj
Owner-side hotel advisory
Contemporary elegance in Bhuj, the gateway to Kutch, under the Lemon Tree brand.
Lemon Tree Hotels
Ranchi
Jharkhand
Lemon Tree Hotel, Ranchi
Owner-side hotel advisory
A Lemon Tree hotel for business and leisure travellers in Ranchi, the capital of Jharkhand.
What hotel owners say
Played a pivotal role in helping us identify and secure the right hotel brand.
A. K. SinghManaging DirectorSarovar Portico, Hazaribagh Proved to be the ideal advisory partner.
Chiku SinghDirector, hospitality investorRanchi Helped us secure the ideal operating partner for our Bokaro project with Clarks Hotel.
Ranikesh SinghDirectorClarks Inn, Bokaro Negotiated favourable commercial terms and helped us secure the ideal partnership with Lemon Tree Hotel.
Sandeep AgrawalPromoterLemon Tree hotel project
What are hotel advisory services?
Hotel advisory services are professional advice to hotel owners on planning, partnering, building, opening, operating and renewing a hotel. Amit Parmar provides them on the owner’s side across all stages.
Can I engage you mid-project?
Yes. Many owners bring Amit in during design, construction or after opening. He starts with a review of where the project stands.
Do you offer a retainer?
Yes. Ongoing advisory and asset management are often arranged as a monthly retainer agreed in advance.
What is the difference between hotel advisory and hotel management?
Hotel management is running the hotel day to day. Hotel advisory is guiding the owner’s decisions about the hotel as an investment.
Do you advise on hotel sales and acquisitions?
Amit can review a hotel’s performance and potential for an owner considering a sale or purchase, working alongside transaction advisers.
Explore hotel consultancy
Every service and guide on this site, grouped by what you need.
Services
Consultants for every stage
Advisory
Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent