A hotel consultancy firm led by Amit Parmar: track record and approach
Owners choose a hotel consultancy firm on trust, and trust is built on a record. Here is Amit Parmar’s, and the approach behind it.
- 100+ hotel projects across 40+ cities
- Brand tie-ups with India’s leading chains
- Founder-led, owner-side only
- Owner-side only
- Paid by hotel owners, never by brands or vendors
- 100+ hotel projects
- Advised across India
- 50+ hotel brands
- In Amit’s working network
- 40+ cities
- From metros to tier 2 and 3 markets
A track record built in India’s growth cities
Amit Parmar’s hotel consultancy firm has advised on more than 100 hotel projects in 40+ cities. The fourteen published success stories give a sense of the range: a 55-room Sarovar Portico in Deoria, a 100-room five-star Sarovar Premiere in Bhopal, Clarks Inn in Bokaro, Lemon Tree hotels in Bhilai, Gorakhpur, Bhuj and Ranchi, The Clarks Hotels & Resorts in Datia and Bhilwara, the Tree of Life resort at Ratapani, and properties in Jaipur, Parulia and Hazaribagh.
Two things stand out in that list. The first is geography. Most of these hotels are in tier 2 and tier 3 cities across Uttar Pradesh, Madhya Pradesh, Jharkhand, Chhattisgarh, Rajasthan and Gujarat, the markets where India’s branded hotel growth is now concentrated, and where local owners most need experienced advice. The second is the range of brands, which reflects Amit’s practice of matching each hotel with the brand that suits it rather than steering owners to a favourite.
Every one of these projects was recorded with full client satisfaction. More telling, perhaps, is how much of the firm’s new work comes through introductions from owners it has already advised.
The firm in numbers
- 100+
- Hotel projects advised
- 50+
- Hotel brands in the network
- 40+
- Cities in India
- 20+
- Years in hospitality
What owners say about the firm
Played a pivotal role in helping us identify and secure the right hotel brand.
A. K. SinghManaging DirectorSarovar Portico, Hazaribagh Proved to be the ideal advisory partner.
Chiku SinghDirector, hospitality investorRanchi Helped us secure the ideal operating partner for our Bokaro project with Clarks Hotel.
Ranikesh SinghDirectorClarks Inn, Bokaro Negotiated favourable commercial terms and helped us secure the ideal partnership with Lemon Tree Hotel.
Sandeep AgrawalPromoterLemon Tree hotel project
What sets the firm apart
Many firms offer hotel consultancy in India. Owners who choose Amit Parmar usually mention some combination of these reasons:
- Operator experience. More than two decades in hotel management, operations and business development mean the advice is grounded in how hotels actually run.
- Independence. No fees from brands, operators, contractors or suppliers. The owner is the only client.
- Brand network. Working relationships with 50+ hotel brands, so that owners see real alternatives and real offers.
- Founder-led. Amit leads every engagement personally and is present for the decisions that matter.
- Senior team. Directors with deep expertise in operations, finance and kitchens, rather than a pyramid of junior analysts.
- End-to-end. Six services covering the full hotel lifecycle, so the same team can stay with a project from concept to operation.
None of these is unique on its own. Together, they describe a firm built specifically for owners of the kind of hotels India is building now.
The approach behind the results
The method is consistent across projects. Start with the market, gathered on the ground rather than from desk research alone. Shape the hotel to that market, not to an owner’s first instinct or a brand’s standard template. Create competition among brands, so that the owner chooses from real offers. Negotiate the contract clause by clause, with the owner understanding every term. Review the design through the eyes of guests and staff. Plan the opening backwards from the date. And after opening, keep the operator accountable to the budget and the contract.
It is not glamorous work. Much of it involves asking practical questions early, before they become expensive. But it is what turns a building into a hotel that pays its owner, year after year. Read more about Amit Parmar or see the success stories in detail.
Hotels Amit has advised
Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.
Where is your hotel consultancy firm based?
In Gurugram, Haryana, with registered and corporate offices in the city. Projects are handled across India.
Which hotel brands have you worked with?
Amit has advised owners on tie-ups with brands including Sarovar, The Clarks, Lemon Tree, Sterling, Tree of Life and Annta, and works with a network of 50+ brands.
How many hotels have you advised?
More than 100 hotel projects across 40+ cities in India.
Is your firm the same as The House of Hospitality?
Yes. Amit founded and leads The House of Hospitality. This website presents the same team and services under his name.
Can I meet the team?
Yes. Meetings can be arranged at the Gurugram office, at your site or by video call.
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Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent