Hotel pre-opening consultancy
The last twelve months before opening decide a hotel’s first five years. Amit runs a structured countdown so that you open on time, fully staffed and ready to sell.
- Pre-opening budget and critical path
- Hiring, training and SOPs
- Licences, systems and soft opening

- Owner-side only
- Paid by hotel owners, never by brands or vendors
- 100+ hotel projects
- Advised across India
- 50+ hotel brands
- In Amit’s working network
- 40+ cities
- From metros to tier 2 and 3 markets
Why openings slip, and how to stop it
A hotel opening is a hundred small projects that all have to finish on the same day. The building has to be handed over, licences issued, staff hired and trained, systems installed and tested, operating supplies delivered, sales launched and the first guests booked. If any one of them is late, the whole hotel is late, and every day of delay costs room revenue, salaries already being paid and the confidence of the market.
Owners who have not opened a hotel before often underestimate how early this work has to start. Senior hiring needs to begin nine to twelve months ahead; sales need something to sell six months ahead; liquor and other licences can take months. Amit’s pre-opening consultancy starts with a critical path that works backwards from your opening date, so that every task begins on time.

A typical pre-opening countdown
Timings vary with the size of the hotel and whether a brand’s pre-opening team is involved.
| Months before opening | Key activities |
|---|---|
| 12 to 9 | Pre-opening budget, organisation chart, general manager and key heads of department, licence applications |
| 9 to 6 | Sales and marketing launch, technology systems selected, operating supplies and equipment ordered |
| 6 to 3 | Recruitment of the wider team, SOPs written, uniforms, vendor contracts, website and booking channels live |
| 3 to 1 | Training, systems installation and testing, building handover, snagging, mock services |
| Final month | Soft opening with friendly guests, fixes, final inspections, grand opening |
What the pre-opening service includes
- Critical path A dated plan from today to opening day, reviewed every fortnight.
- Pre-opening budget Salaries, training, marketing, supplies and launch costs, approved in advance.
- Organisation and hiring Team structure, salary benchmarks and support in hiring key managers.
- SOPs and training Standard operating procedures for every department, and a training plan that ends in mock services.
- Systems Property management, point of sale, accounting and channel management selected and set up.
- Licences A tracker for every licence and registration the hotel needs to open legally.
- Operating supplies Lists, specifications and tendering for linen, crockery, cutlery, glassware and guest supplies.
- Soft opening A controlled first opening with friendly guests, followed by fixes before the public launch.
Branded and independent hotels both need a plan
If you have signed with a brand under a management agreement, the brand will usually send a pre-opening team. Amit’s role is then to represent you: reviewing the pre-opening budget, making sure owner obligations such as licences and handover are on track, and checking that the brand’s team is delivering what it promised.
If you are opening an independent hotel or a franchise, there is no brand team to rely on, and the owner carries the full responsibility. In that case Amit’s team, including Mahendra Verma, who specialises in pre-opening and SOPs, takes a much more hands-on role in hiring, procedures and training.

Hotels Amit has advised
Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.
Sarovar Portico
Deoria
Uttar Pradesh
55 keys
Sarovar Portico, Deoria
Brand tie-up advisory
Amit guided the owners through selecting and signing a 55-room Sarovar Portico, bringing a recognised upscale brand to Deoria.
Sarovar Premiere
Bhopal
Madhya Pradesh
100 keys
Sarovar Premiere, Bhopal
Five-star brand signing
Advised on the signing of a 100-room five-star hotel under the Sarovar Premiere brand in Bhopal.
The Clarks Hotels & Resorts
Parulia
The Clarks, Parulia
Owner-side hotel advisory
A Clarks-branded hotel in Parulia, delivered with Amit advising the ownership.
Annta
Jaipur
Rajasthan
Annta, Jaipur
Owner-side hotel advisory
Hotel advisory for the Annta property in Jaipur, one of India’s most competitive leisure markets.
Sterling
Parulia
Sterling, Parulia
Owner-side hotel advisory
Advisory support for a Sterling-branded property in Parulia.
The Clarks Hotels & Resorts
Datia
Madhya Pradesh
The Clarks Hotels & Resorts, Datia
Owner-side hotel advisory
A refined stay in Datia for business and leisure travellers, under The Clarks Hotels & Resorts.
The Clarks Hotels & Resorts
Bhilwara
Rajasthan
The Clarks Hotels & Resorts, Bhilwara
Owner-side hotel advisory
Contemporary comfort and premium amenities in Bhilwara, Rajasthan’s textile city.
Clarks Inn
Bokaro
Jharkhand
Clarks Inn, Bokaro
Brand tie-up advisory
Helped the promoters secure Clarks as the operating partner for a hotel serving business, family and leisure guests in Bokaro.
Lemon Tree Hotels
Bhilai
Chhattisgarh
Lemon Tree Hotel, Bhilai
Owner-side hotel advisory
A Lemon Tree hotel in Bhilai for corporate travellers, families and leisure guests.
Lemon Tree Hotels
Gorakhpur
Uttar Pradesh
Lemon Tree Hotel, Gorakhpur
Owner-side hotel advisory
Stylish interiors and the Lemon Tree service standard, brought to Gorakhpur.
Tree of Life
Ratapani
Bhopal, Madhya Pradesh
Tree of Life, Ratapani
Owner-side resort advisory
Luxury in nature at Ratapani near Bhopal, under the Tree of Life resort brand.
Sarovar Hotels & Resorts
Hazaribagh
Jharkhand
Sarovar Hotels & Resorts, Hazaribagh
Brand selection and tie-up
Helped the owners identify and secure the right hotel brand for Hazaribagh, an emerging destination in Jharkhand.
Lemon Tree Hotels
Bhuj
Gujarat
Lemon Tree Hotel, Bhuj
Owner-side hotel advisory
Contemporary elegance in Bhuj, the gateway to Kutch, under the Lemon Tree brand.
Lemon Tree Hotels
Ranchi
Jharkhand
Lemon Tree Hotel, Ranchi
Owner-side hotel advisory
A Lemon Tree hotel for business and leisure travellers in Ranchi, the capital of Jharkhand.
When should pre-opening planning start?
Nine to twelve months before the planned opening date. Twelve months is better for larger hotels and resorts.
What is a pre-opening budget?
The money a hotel spends before it earns any revenue: salaries, training, recruitment, marketing, systems and launch costs. It is separate from construction cost and is often underestimated.
Can you help an independent hotel open without a brand?
Yes. Independent and franchised hotels are where pre-opening support adds the most, because there is no operator team to rely on.
Which licences does a hotel need to open in India?
Typically a trade licence, fire NOC, food safety (FSSAI) licence, health and pollution control consents, lift licences, signage permissions and, where applicable, liquor licences and police permissions, plus tourism classification if desired. Requirements vary by state.
What is a soft opening?
A short period of operation with a limited number of friendly guests before the public launch, used to test systems and service and to fix problems quietly.
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Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent