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Hotel consultancy services for owners and investors in India

Six services that cover the whole life of a hotel, from the first question about a plot of land to the monthly review of an operating property. Take one, or take them all.

  • Brand tie-ups, feasibility, development, design, pre-opening, asset management
  • Fixed scope and fee agreed before work starts
  • Led personally by Amit Parmar

Discuss your hotel projectSee success stories

Hotel reception desk with marble wall and table lamps
Owner-side only
Paid by hotel owners, never by brands or vendors
100+ hotel projects
Advised across India
50+ hotel brands
In Amit’s working network
40+ cities
From metros to tier 2 and 3 markets

Choose the service you need now

Most owners start with one service and add others as the project moves forward. Each page explains what is included, how long it takes and what you receive.

  • Hotel owner and brand representative shaking hands on a deal

    Hotel brand tie-up and affiliation

    Shortlist the right brands for your site, run a competitive process and negotiate the management or franchise agreement in your favour.

  • Signing a hotel management agreement

    Hotel feasibility study and market research

    An honest, bank-ready answer to whether your hotel will work: demand, positioning, room count, capex and a ten-year projection.

  • Resort hotel with lagoon pool and garden at dusk

    Hotel development consulting

    From land to opening day: concept, facility planning, approvals, budgets, timelines and the team that builds it.

  • Hotel lobby entrance with glass doors and wooden screens

    Hotel design and technical advisory

    Layouts that meet brand standards and earn their space: room mix, back-of-house, MEP and design reviews before money is spent.

  • Front office associate at a hotel reception desk

    Hotel pre-opening consultancy

    A structured countdown to opening: hiring, SOPs, systems, licences, operating supplies and a soft opening that goes to plan.

  • Hotel all-day dining restaurant and bar with sunset view

    Hospitality asset management

    An owner’s representative who holds the operator to the budget, reviews performance every month and protects your returns.

What hotel consultancy services actually cover

“Hotel consultancy” is used loosely in India. For some firms it means a feasibility report; for others it means interior design, staffing or a sales agency for a brand. When owners compare quotes, they are often comparing completely different things. So it helps to be precise about what Amit Parmar’s hotel consultancy services include and, just as important, what they do not.

Included: every decision that shapes the investment

Amit’s work is concentrated on the decisions that decide whether a hotel makes money for its owner. They fall into six groups, which map onto the stages of a hotel project:

Not included: work that creates a conflict of interest

Amit does not sell construction, furniture, operating supplies or software, and does not act as a hotel operator. He does not take commissions from brands. If your project needs an architect, an interior designer, a quantity surveyor or a recruitment agency, he will help you choose and brief them, and review their work on your behalf, but he will not be paid by them. That separation is what makes his advice useful.

Hotel lobby entrance with glass doors and wooden screens

Which service fits your stage?

A quick way to find the right starting point. If you are unsure, the first call will settle it.

Where you areTypical questionService to start with
Land or building, no plan yetIs a hotel the right use, and what kind?Feasibility study
Feasibility done, talking to brandsWhich brand, and are these terms fair?Brand tie-up advisory
Brand signed, design startingHow do we keep cost and time under control?Development consulting
Drawings ready or construction under wayWill this layout work for guests and staff?Design and technical advisory
Nine to twelve months from openingHow do we hire, train and launch on time?Pre-opening consultancy
Hotel open for a year or moreWhy is profit lower than the projection?Asset management

How engagements are scoped and priced

Every engagement begins with a free first conversation and, where useful, a short site visit. Amit then sends a written proposal that sets out the scope, the deliverables, the timeline and a fixed fee, usually split by stage so that you can stop after any stage if the answer changes your plans.

Fees depend on the size and complexity of the hotel, the number of stages and the amount of travel involved. A feasibility study for a 50-room business hotel in a tier 3 city is a much smaller piece of work than end-to-end advisory for a 150-room resort, and is priced accordingly. Asset management is usually a monthly retainer.

What you will not find is a percentage of the construction cost or a success fee paid by a brand. Both would give the adviser a reason to recommend a bigger building or a particular brand. Amit’s only financial interest is in being asked back.

One adviser from start to finish

The biggest advantage of using the same consultant across services is continuity. The assumptions in the feasibility study become the targets in the brand negotiation; the brand’s technical standards are checked against the budget during design; the operating budget agreed before opening is the benchmark for asset management afterwards. Nothing gets lost between consultants, and nobody can blame the previous adviser.

Signing a hotel management agreement

How every engagement works

  1. 1

    Listen A first conversation, free and confidential, about your land or building, your budget and what you want from the hotel.

  2. 2

    Diagnose A site visit and a quick read of the market, so the advice starts from facts rather than from a brand’s sales deck.

  3. 3

    Recommend A written scope with clear deliverables, timelines and a fixed fee, so you know exactly what you are buying.

  4. 4

    Deliver Studies, shortlists, negotiations, design reviews or a pre-opening plan, with Amit personally accountable for the work.

  5. 5

    Stay close Monthly reviews with the operator after opening, if you want them, so the hotel keeps earning what it promised.

Hotels Amit has advised

Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.

  • Sarovar Portico

    Deoria

    Uttar Pradesh

    55 keys

    Sarovar Portico, Deoria

    Brand tie-up advisory

    Amit guided the owners through selecting and signing a 55-room Sarovar Portico, bringing a recognised upscale brand to Deoria.

  • Sarovar Premiere

    Bhopal

    Madhya Pradesh

    100 keys

    Sarovar Premiere, Bhopal

    Five-star brand signing

    Advised on the signing of a 100-room five-star hotel under the Sarovar Premiere brand in Bhopal.

  • The Clarks Hotels & Resorts

    Parulia

    The Clarks, Parulia

    Owner-side hotel advisory

    A Clarks-branded hotel in Parulia, delivered with Amit advising the ownership.

  • Annta

    Jaipur

    Rajasthan

    Annta, Jaipur

    Owner-side hotel advisory

    Hotel advisory for the Annta property in Jaipur, one of India’s most competitive leisure markets.

  • Sterling

    Parulia

    Sterling, Parulia

    Owner-side hotel advisory

    Advisory support for a Sterling-branded property in Parulia.

  • The Clarks Hotels & Resorts

    Datia

    Madhya Pradesh

    The Clarks Hotels & Resorts, Datia

    Owner-side hotel advisory

    A refined stay in Datia for business and leisure travellers, under The Clarks Hotels & Resorts.

  • The Clarks Hotels & Resorts

    Bhilwara

    Rajasthan

    The Clarks Hotels & Resorts, Bhilwara

    Owner-side hotel advisory

    Contemporary comfort and premium amenities in Bhilwara, Rajasthan’s textile city.

  • Clarks Inn

    Bokaro

    Jharkhand

    Clarks Inn, Bokaro

    Brand tie-up advisory

    Helped the promoters secure Clarks as the operating partner for a hotel serving business, family and leisure guests in Bokaro.

  • Lemon Tree Hotels

    Bhilai

    Chhattisgarh

    Lemon Tree Hotel, Bhilai

    Owner-side hotel advisory

    A Lemon Tree hotel in Bhilai for corporate travellers, families and leisure guests.

  • Lemon Tree Hotels

    Gorakhpur

    Uttar Pradesh

    Lemon Tree Hotel, Gorakhpur

    Owner-side hotel advisory

    Stylish interiors and the Lemon Tree service standard, brought to Gorakhpur.

  • Tree of Life

    Ratapani

    Bhopal, Madhya Pradesh

    Tree of Life, Ratapani

    Owner-side resort advisory

    Luxury in nature at Ratapani near Bhopal, under the Tree of Life resort brand.

  • Sarovar Hotels & Resorts

    Hazaribagh

    Jharkhand

    Sarovar Hotels & Resorts, Hazaribagh

    Brand selection and tie-up

    Helped the owners identify and secure the right hotel brand for Hazaribagh, an emerging destination in Jharkhand.

  • Lemon Tree Hotels

    Bhuj

    Gujarat

    Lemon Tree Hotel, Bhuj

    Owner-side hotel advisory

    Contemporary elegance in Bhuj, the gateway to Kutch, under the Lemon Tree brand.

  • Lemon Tree Hotels

    Ranchi

    Jharkhand

    Lemon Tree Hotel, Ranchi

    Owner-side hotel advisory

    A Lemon Tree hotel for business and leisure travellers in Ranchi, the capital of Jharkhand.

All 14 success stories

Frequently asked questions

Have a question about your own project? Ask Amit directly.

Ask a question
What are hotel consultancy services?

Hotel consultancy services are professional advice to hotel owners and investors on planning, branding, building, opening and running a hotel. Amit Parmar’s services cover six areas: brand tie-ups, feasibility studies, development consulting, design and technical advisory, pre-opening and asset management.

Can I hire you for just one service?

Yes. Each service has its own scope and fee. Many owners start with a feasibility study or a brand tie-up and decide later whether to continue.

How much do hotel consultancy services cost in India?

It depends on the size of the hotel, the services required and the travel involved. Amit quotes a fixed fee per stage after the first conversation, so there are no surprises. Ask for a proposal through the enquiry form.

Do you work on resorts, heritage hotels and banquet properties?

Yes. Amit’s work includes business hotels, upscale and five-star hotels, nature resorts and banquet-led properties. The method is the same; the market questions differ.

Where do you work?

Across India, with 40+ cities covered so far. Engagements are run from Gurugram, with site visits wherever the project is.

Tell Amit about your hotel project

Amit reads every enquiry himself and replies within one working day.

  • Owner-side only: no fees from brands or vendors
  • First conversation is free and confidential
  • Your details are never shared with brands without your consent

+91 99991 23729WhatsApp

Tell Amit about your hotel project

Amit reads every enquiry himself and replies within one working day. The first conversation is free.