Hotel consultancy services for owners and investors in India
Six services that cover the whole life of a hotel, from the first question about a plot of land to the monthly review of an operating property. Take one, or take them all.
- Brand tie-ups, feasibility, development, design, pre-opening, asset management
- Fixed scope and fee agreed before work starts
- Led personally by Amit Parmar

- Owner-side only
- Paid by hotel owners, never by brands or vendors
- 100+ hotel projects
- Advised across India
- 50+ hotel brands
- In Amit’s working network
- 40+ cities
- From metros to tier 2 and 3 markets
Choose the service you need now
Most owners start with one service and add others as the project moves forward. Each page explains what is included, how long it takes and what you receive.

Hotel brand tie-up and affiliation
Shortlist the right brands for your site, run a competitive process and negotiate the management or franchise agreement in your favour.
Explore brand tie-up

Hotel feasibility study and market research
An honest, bank-ready answer to whether your hotel will work: demand, positioning, room count, capex and a ten-year projection.
Explore feasibility study

Hotel development consulting
From land to opening day: concept, facility planning, approvals, budgets, timelines and the team that builds it.
Explore hotel development

Hotel design and technical advisory
Layouts that meet brand standards and earn their space: room mix, back-of-house, MEP and design reviews before money is spent.
Explore design and technical

Hotel pre-opening consultancy
A structured countdown to opening: hiring, SOPs, systems, licences, operating supplies and a soft opening that goes to plan.
Explore pre-opening

Hospitality asset management
An owner’s representative who holds the operator to the budget, reviews performance every month and protects your returns.
Explore asset management
What hotel consultancy services actually cover
“Hotel consultancy” is used loosely in India. For some firms it means a feasibility report; for others it means interior design, staffing or a sales agency for a brand. When owners compare quotes, they are often comparing completely different things. So it helps to be precise about what Amit Parmar’s hotel consultancy services include and, just as important, what they do not.
Included: every decision that shapes the investment
Amit’s work is concentrated on the decisions that decide whether a hotel makes money for its owner. They fall into six groups, which map onto the stages of a hotel project:
- Should we build, and what? Feasibility study and market research answers whether the market supports a hotel on your site, of what size and at what rate.
- Who should run it, and on what terms? Brand tie-up and affiliation advisory finds the right brand or operator and negotiates the contract.
- How do we get it built? Hotel development consulting turns the concept into a budget, a programme and a team.
- Is the design right? Design and technical advisory reviews layouts and services against brand standards and operating reality.
- Will it open well? Pre-opening consultancy manages the last nine to twelve months before the doors open.
- Is it performing? Hospitality asset management represents the owner in the years after opening.
Not included: work that creates a conflict of interest
Amit does not sell construction, furniture, operating supplies or software, and does not act as a hotel operator. He does not take commissions from brands. If your project needs an architect, an interior designer, a quantity surveyor or a recruitment agency, he will help you choose and brief them, and review their work on your behalf, but he will not be paid by them. That separation is what makes his advice useful.

Which service fits your stage?
A quick way to find the right starting point. If you are unsure, the first call will settle it.
| Where you are | Typical question | Service to start with |
|---|---|---|
| Land or building, no plan yet | Is a hotel the right use, and what kind? | Feasibility study |
| Feasibility done, talking to brands | Which brand, and are these terms fair? | Brand tie-up advisory |
| Brand signed, design starting | How do we keep cost and time under control? | Development consulting |
| Drawings ready or construction under way | Will this layout work for guests and staff? | Design and technical advisory |
| Nine to twelve months from opening | How do we hire, train and launch on time? | Pre-opening consultancy |
| Hotel open for a year or more | Why is profit lower than the projection? | Asset management |
How engagements are scoped and priced
Every engagement begins with a free first conversation and, where useful, a short site visit. Amit then sends a written proposal that sets out the scope, the deliverables, the timeline and a fixed fee, usually split by stage so that you can stop after any stage if the answer changes your plans.
Fees depend on the size and complexity of the hotel, the number of stages and the amount of travel involved. A feasibility study for a 50-room business hotel in a tier 3 city is a much smaller piece of work than end-to-end advisory for a 150-room resort, and is priced accordingly. Asset management is usually a monthly retainer.
What you will not find is a percentage of the construction cost or a success fee paid by a brand. Both would give the adviser a reason to recommend a bigger building or a particular brand. Amit’s only financial interest is in being asked back.
One adviser from start to finish
The biggest advantage of using the same consultant across services is continuity. The assumptions in the feasibility study become the targets in the brand negotiation; the brand’s technical standards are checked against the budget during design; the operating budget agreed before opening is the benchmark for asset management afterwards. Nothing gets lost between consultants, and nobody can blame the previous adviser.

How every engagement works
- 1
Listen A first conversation, free and confidential, about your land or building, your budget and what you want from the hotel.
- 2
Diagnose A site visit and a quick read of the market, so the advice starts from facts rather than from a brand’s sales deck.
- 3
Recommend A written scope with clear deliverables, timelines and a fixed fee, so you know exactly what you are buying.
- 4
Deliver Studies, shortlists, negotiations, design reviews or a pre-opening plan, with Amit personally accountable for the work.
- 5
Stay close Monthly reviews with the operator after opening, if you want them, so the hotel keeps earning what it promised.
Hotels Amit has advised
Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.
Sarovar Portico
Deoria
Uttar Pradesh
55 keys
Sarovar Portico, Deoria
Brand tie-up advisory
Amit guided the owners through selecting and signing a 55-room Sarovar Portico, bringing a recognised upscale brand to Deoria.
Sarovar Premiere
Bhopal
Madhya Pradesh
100 keys
Sarovar Premiere, Bhopal
Five-star brand signing
Advised on the signing of a 100-room five-star hotel under the Sarovar Premiere brand in Bhopal.
The Clarks Hotels & Resorts
Parulia
The Clarks, Parulia
Owner-side hotel advisory
A Clarks-branded hotel in Parulia, delivered with Amit advising the ownership.
Annta
Jaipur
Rajasthan
Annta, Jaipur
Owner-side hotel advisory
Hotel advisory for the Annta property in Jaipur, one of India’s most competitive leisure markets.
Sterling
Parulia
Sterling, Parulia
Owner-side hotel advisory
Advisory support for a Sterling-branded property in Parulia.
The Clarks Hotels & Resorts
Datia
Madhya Pradesh
The Clarks Hotels & Resorts, Datia
Owner-side hotel advisory
A refined stay in Datia for business and leisure travellers, under The Clarks Hotels & Resorts.
The Clarks Hotels & Resorts
Bhilwara
Rajasthan
The Clarks Hotels & Resorts, Bhilwara
Owner-side hotel advisory
Contemporary comfort and premium amenities in Bhilwara, Rajasthan’s textile city.
Clarks Inn
Bokaro
Jharkhand
Clarks Inn, Bokaro
Brand tie-up advisory
Helped the promoters secure Clarks as the operating partner for a hotel serving business, family and leisure guests in Bokaro.
Lemon Tree Hotels
Bhilai
Chhattisgarh
Lemon Tree Hotel, Bhilai
Owner-side hotel advisory
A Lemon Tree hotel in Bhilai for corporate travellers, families and leisure guests.
Lemon Tree Hotels
Gorakhpur
Uttar Pradesh
Lemon Tree Hotel, Gorakhpur
Owner-side hotel advisory
Stylish interiors and the Lemon Tree service standard, brought to Gorakhpur.
Tree of Life
Ratapani
Bhopal, Madhya Pradesh
Tree of Life, Ratapani
Owner-side resort advisory
Luxury in nature at Ratapani near Bhopal, under the Tree of Life resort brand.
Sarovar Hotels & Resorts
Hazaribagh
Jharkhand
Sarovar Hotels & Resorts, Hazaribagh
Brand selection and tie-up
Helped the owners identify and secure the right hotel brand for Hazaribagh, an emerging destination in Jharkhand.
Lemon Tree Hotels
Bhuj
Gujarat
Lemon Tree Hotel, Bhuj
Owner-side hotel advisory
Contemporary elegance in Bhuj, the gateway to Kutch, under the Lemon Tree brand.
Lemon Tree Hotels
Ranchi
Jharkhand
Lemon Tree Hotel, Ranchi
Owner-side hotel advisory
A Lemon Tree hotel for business and leisure travellers in Ranchi, the capital of Jharkhand.
What are hotel consultancy services?
Hotel consultancy services are professional advice to hotel owners and investors on planning, branding, building, opening and running a hotel. Amit Parmar’s services cover six areas: brand tie-ups, feasibility studies, development consulting, design and technical advisory, pre-opening and asset management.
Can I hire you for just one service?
Yes. Each service has its own scope and fee. Many owners start with a feasibility study or a brand tie-up and decide later whether to continue.
How much do hotel consultancy services cost in India?
It depends on the size of the hotel, the services required and the travel involved. Amit quotes a fixed fee per stage after the first conversation, so there are no surprises. Ask for a proposal through the enquiry form.
Do you work on resorts, heritage hotels and banquet properties?
Yes. Amit’s work includes business hotels, upscale and five-star hotels, nature resorts and banquet-led properties. The method is the same; the market questions differ.
Where do you work?
Across India, with 40+ cities covered so far. Engagements are run from Gurugram, with site visits wherever the project is.
Explore hotel consultancy
Every service and guide on this site, grouped by what you need.
Services
Consultants for every stage
Advisory
Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent