Hospitality advisory services for investors, family offices and mixed-use developers
For investors and developers, a hotel is one part of a wider portfolio. Amit Parmar helps you decide where hospitality fits, and how to make it pay.
- Hotel components in mixed-use developments
- Investment reviews for family offices
- Portfolio and acquisition advice
- Owner-side only
- Paid by hotel owners, never by brands or vendors
- 100+ hotel projects
- Advised across India
- 50+ hotel brands
- In Amit’s working network
- 40+ cities
- From metros to tier 2 and 3 markets
Hospitality as an investment, not a passion project
Hotels attract a particular kind of enthusiasm. They are visible, prestigious and enjoyable to own, and many investors are drawn to them for reasons that have little to do with returns. That is not wrong, but it is expensive if the investment case is not tested with the same discipline as any other asset.
Amit Parmar’s hospitality advisory services are designed for investors who want that discipline: family offices diversifying from manufacturing or trading, real estate developers adding a hotel to a commercial or residential scheme, and individuals building a small portfolio of hotels across cities. The questions are the same in every case. What return can this hotel realistically earn? How does it compare with alternative uses of the land and capital? What risks does it add to the portfolio, and how can they be managed?
Answering those questions requires an understanding of both investment and operations. A hotel’s value depends on its cash flow, and its cash flow depends on daily decisions about pricing, staffing and service that investors rarely see. Amit bridges the two.
Questions investors should ask about a hotel
- What is the hotel’s stabilised net operating income, after all fees and reserves?
- How much of the projected revenue depends on events or segments outside the owner’s control?
- What capital expenditure will the hotel need in the next five years?
- How easy is it to change the operator or brand if performance disappoints?
- What else could the land and capital earn?
Hotels in mixed-use developments
Developers increasingly include hotels in office parks, retail destinations, township projects and residential towers. A well-chosen hotel adds footfall, prestige and a service layer that can raise the value of the whole development. A poorly planned one can become a drag on the scheme for years.
The hotel component of a mixed-use project raises specific questions:
- Does the hotel need the development, or vice versa? A hotel that depends on offices that are not yet built carries a different risk from one in an established district.
- Which segment fits? A business hotel, serviced apartments, a lifestyle brand or an extended-stay product may each suit different schemes.
- How are shared spaces handled? Parking, entrances, services, security and facilities shared between hotel and other uses must be designed and contracted carefully.
- Branded residences? Some brands offer branded residential products alongside hotels, with their own economics and obligations.
- Ownership and exit. Whether the hotel will be held long term, sold separately or placed in a separate entity affects how it is structured from day one.
Amit works with developers and their design teams to answer these questions before the masterplan is fixed, when changes are cheap.
Acquisitions, portfolios and reviews
Investors considering the purchase of an operating hotel need an operator’s eye on the asset. Amit reviews the trading history, the condition of the building, the management or franchise agreement, the competitive position and the realistic potential under new ownership, so that the price reflects the hotel as it is, not as the seller presents it.
For families and investors who already own several hotels, he can review the portfolio as a whole: which hotels are performing, which need capital or a change of operator, and which might be better sold. The output is a clear, ranked set of recommendations.
All of this sits on the same owner-side principle that runs through Amit’s practice. He does not take fees from sellers, brands or brokers, so his view of a hotel is not coloured by a transaction. Read more about that principle on the independent hotel consultants page.
Hotels Amit has advised
Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.
Who are your hospitality advisory clients?
Hotel owners, family offices, real estate developers and private investors who want independent advice on hospitality assets in India.
Can you advise on a hotel in our mixed-use project?
Yes. Amit advises on the hotel component of mixed-use schemes, from segment and size to shared facilities and operator selection.
Do you value hotels?
Amit assesses a hotel’s performance and potential from an operating perspective. Formal valuations for lending or accounting are provided by registered valuers, whom he can work alongside.
Can you review a hotel we are thinking of buying?
Yes. Pre-acquisition reviews cover trading, condition, contracts, competition and potential.
Do you take a fee from the seller or the broker?
No. Amit is paid only by his client.
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Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent