About Amit Parmar, hospitality consultant
Twenty years inside hotels taught Amit what owners are rarely told. He now spends his time telling them.
- Founder and Managing Director
- 100+ hotel projects advised across India
- Owner-side advice only
- Owner-side only
- Paid by hotel owners, never by brands or vendors
- 100+ hotel projects
- Advised across India
- 50+ hotel brands
- In Amit’s working network
- 40+ cities
- From metros to tier 2 and 3 markets
Amit Parmar Founder and Managing Director
From the front office to the owner’s side of the table
Amit Parmar has spent more than two decades in the hotel business, across hotel management, operations and strategic business development. He knows how a hotel works from the front desk to the boardroom: how a night audit closes, how a banquet is costed, how a revenue manager prices a Saturday in wedding season, and how a brand’s development team decides which hotels to sign.
That last part matters. Over the years Amit watched many owners enter hotel projects with confidence and leave with regret. Not because the hotel was a bad idea, but because they signed the wrong brand, built the wrong number of rooms, or agreed to contracts they did not fully understand. The owner was usually the only party at the table without an expert of their own.
Amit set up his advisory practice to be that expert. Through The House of Hospitality, and now under his own name, he has advised on more than 100 hotel projects in 40+ cities, from Sarovar Premiere in Bhopal to Lemon Tree in Bhuj and Clarks Inn in Bokaro.
- Career
- 20+ years in hotels
- Focus
- Owner-side advisory
- Projects
- 100+ hotels advised
- Network
- 50+ hotel brands
- Reach
- 40+ cities in India
- Office
- Gurugram, Haryana
What Amit believes about hotel projects
Every hotel should start with the market, not the building
Too many hotels in India are designed around a plot of land and a family’s ambition, then handed to a brand and expected to work. Amit reverses the order. He starts with who will stay, why, and what they will pay, and then works backwards to the right size, positioning, brand and budget. It is less exciting than starting with an architect’s render, and far more likely to produce a hotel that pays back.
The owner’s money deserves the owner’s adviser
Amit does not take fees from brands, operators, contractors or suppliers. It is the single most important rule of his practice, because it is the only way his advice can be trusted when it costs someone else a deal. If a brand is wrong for your site, he will say so, even if it is the brand that called first.
Plain language over jargon
Hotel contracts are full of terms such as GOP, incentive fee, owner’s priority, area of protection and key money. Amit explains each one in plain language and shows you, in rupees, what it means for your hotel. An owner who understands the deal makes better decisions, and negotiates better too.
Advice is only useful if it gets done
Reports that sit on a shelf help no one. Amit stays involved through negotiations, design reviews, hiring and opening, and many owners keep him on afterwards as an independent eye on the operator.
The team behind the advice
Amit leads a small senior team with complementary experience across operations, finance and kitchens. Clients deal with the people who do the work, not with junior analysts.
- Mahendra Verma, Director. An IHM Bhopal graduate with more than 15 years in hotel operations, Mahendra focuses on pre-opening, SOPs and operational audits.
- Balram Singh, Director. An MBA with more than 18 years of experience, Balram leads financial modelling, feasibility work and commercial negotiations.
- Chef Vaijant Pushkar, Director. An IHM Bhopal graduate with two decades in professional kitchens, Chef Vaijant advises on kitchen design, menu engineering and F&B concepts.
Together the team covers the full life of a hotel: the market, the money, the building, the brand and the daily operation.
The practice in numbers
- 100+
- Hotel projects advised
- 50+
- Hotel brands in the network
- 40+
- Cities in India
- 20+
- Years in hospitality
Life on the road
Most of Amit’s year is spent travelling to project cities: walking plots with owners, sitting in on brand presentations, checking a mock-up room before a hundred are built to the same drawing, or spending an evening in a hotel lobby to see who actually walks in. India’s hotel market is local in ways a spreadsheet does not show, and the only way to know a city is to spend time in it.
If your project is in a city Amit has not worked in yet, that is not a problem. The method travels; local knowledge is gathered on the ground.
Hotels Amit has advised
Every tag is a real hotel. Sarovar, Clarks, Lemon Tree and more, across six states.
What hotel owners say
Played a pivotal role in helping us identify and secure the right hotel brand.
A. K. SinghManaging DirectorSarovar Portico, Hazaribagh Proved to be the ideal advisory partner.
Chiku SinghDirector, hospitality investorRanchi Helped us secure the ideal operating partner for our Bokaro project with Clarks Hotel.
Ranikesh SinghDirectorClarks Inn, Bokaro Negotiated favourable commercial terms and helped us secure the ideal partnership with Lemon Tree Hotel.
Sandeep AgrawalPromoterLemon Tree hotel project
Is Amit Parmar connected to The House of Hospitality?
Yes. Amit is the founder and managing director of The House of Hospitality, the hotel advisory firm behind the success stories on this site. This website presents the same services and team under Amit’s own name.
Does Amit work on projects outside India?
Amit’s practice is focused on India, where his brand network and market knowledge are deepest. Owners based abroad who are building or buying hotels in India, including NRIs, are welcome.
Will Amit personally work on my project?
Yes. Amit leads every engagement and is present for the decisions that matter: brand negotiations, feasibility conclusions and opening readiness. Directors from his team handle specialist work in operations, finance and kitchens.
How is Amit paid?
By the owner, through a fee agreed before the work starts. Depending on the scope it may be a fixed fee, a fee per stage, or a monthly retainer for asset management. There are no hidden commissions from brands or suppliers.
Explore hotel consultancy
Every service and guide on this site, grouped by what you need.
Services
Consultants for every stage
Advisory
Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent